Logo Designing as per Vastu Shastra

Logo Designing as per Vastu Shastra

Reasons to Design Logos using Vastu and Feng Shui Principles

1. To Raise the vibration of your logo and brand

2. To Energize your logo to become a magnet for opportunities and prosperity

3. To Optimize your logo for growth and success

4. To Increase your luck factor

5. To Synchronize your auspicious element with your brand

6. To Give you an advantage over your competitors

7. To Avoid negative subliminal influences

8. To Add value to your brand

Some Vastu Tips For Logo and Visting Card:

1. Card should be tearable.

2. Matter should be in capital/block letters.

3. Name of the card holder (individual or company) should be in red colour, preferably embossed.

4. Address should be in blue colour

5. Telephone and mobile numbers as also email address should be in blue or red colour

6. Monogram/logo should be in red colour

7. All matter should be centralized

8. Central space of the card should be blank

BUSINESS CARD Design as per Vastu & Feng Shui

Business Card design as per Feng Shui

Feng Shui in graphic design involves the balance of elements and their flow throughout the design. Feng Shui is literally translated Wind and Water. Think about the way that wind and water flow freely throughout the natural world; Feng Shui uses placement of items that allows for chi (universal life force) to flow freely. Some businesses choose to incorporate Feng Shui into their design as a way to avoid bad luck and to encourage good luck with their business ventures. If you wish to incorporate Feng Shui into your business cards, here are some tips to get you started. 

Choose the Right Color and Size

When placed with black text, warm colors like red, orange, and yellow are considered in-auspicious and unlucky. Instead, use a card stock that is metallic or green, brown or blue. These colors are considered auspicious with black text. There is also a color associated with your birthday that will flow best with your business card design. Simply look up your personal element and you will find your color as well. Also, choose a card that is under 2” width and height for better luck.

Incorporate Personal and Business Elements

There is an element, color, and shape associated with your date of birth that will work best for your business card design. In Feng Shui there are five elements considered: wood, fire, earth, water, and metal. Your business also has an element associated with it. To find out what your personal and business elements are, simply look them up online. Implement these elements, colors, and shapes into your logo and business card design.

Balance the Layout

The balance or Yin and Yang of your business card will help determine its effectiveness. Never use a border, as it will block the flow altogether. Center your text left-to-right and balance your logo with your text for a better flow. 

Place Your Text Meaningfully

Your name should always be the top line and in bold, as this signifies that you are in control. Your title can be in the same font size under your name, but not bold. Never put your name under your business name, since this indicates that you are a slave to your business.

Leave Lots of White Space

Balance and order can be achieved with a simple design full of white space. This will increase the flow of your card and make your business more successful.

When designing for Feng Shui, always consider the balance of your design elements. Some people believe that the success of your business depends on it.

Seminar on HIDDEN SECRETS of SALES

What happens during sex therapy?

Sex therapy is a form of counseling intended to help individuals and couples resolve sexual difficulties, such as performance anxiety or relationship problems.

Clients generally meet in the therapist’s office. Some choose to attend sessions alone; others bring their partner with them. Session frequency and length usually depend on the client and the type of problem being addressed.

It’s normal for clients to feel anxious when seeing a sex therapist, especially for the first time. Many people have trouble talking about sex at all, so discussing it with a stranger may feel awkward. However, most sex therapists recognize this and try to make their clients feel comfortable. Often, they start with questions about the client’s health and sexual background, sex education, beliefs about sex, and the client’s specific sexual concerns.

It’s important to know that sex therapy sessions do not involve any physical contact or sexual activity among clients and therapists. Clients who feel uncomfortable with any aspect of therapy should speak up or stop seeing that particular therapist.

Sex therapists usually assign “homework”—practical activities that clients are expected to complete in the privacy of their own home.

Such homework might include the following:

• Experimentation. Couples who feel they’re in a sexual rut may try different activities, such as role playing or using sex toys, to increase their desire. Other couples may need to adjust their sexual routine or positions, especially if one partner has a health condition that requires such changes.

• Sensate focus. This technique for couples is designed to build trust and intimacy while reducing anxiety. Couples progress through three stages, starting with nonsexual touching, progressing to genital touching, and, usually, ending with penetration.

• Education. Sometimes, clients do not receive adequate sex education while they are growing up. As a result, they may not be aware of anatomy and how the body functions during sexual activity. Therapists might assign books or web content to read or videos to watch. They might also suggest that clients use a mirror to learn more about their body.

• Communication strategies. Clients may practice asking for what they want or need sexually or emotionally in a relationship.

Success with sex therapy often depends on how committed clients are to the process. If clients are willing to put in the effort, either alone or with a partner, they may reach their sexual goals.

SEX THERAPY FOR MARRIED COUPLE

What You Should Know about the SEX Therapy

What is sex therapy?

Sex therapy is a type of talk therapy that’s designed to help individuals and couples address medical, psychological, personal, or interpersonal factors impacting sexual satisfaction.

The goal of sex therapy is to help people move past physical and emotional challenges to have a satisfying relationship and pleasurable sex life.

Sexual dysfunction is common. In fact, 43 percent of women and 31 percent of men report experiencing some type of sexual dysfunction during their lifetimes. These dysfunctions may include:

• erectile dysfunction
• low libido
• lack of interest
• premature ejaculation
• low confidence
• lack of response to sexual stimulus
• inability to reach orgasm
• excessive libido
• inability to control sexual behavior
• distressing sexual thoughts
• unwanted sexual fetishes

A fulfilling sex life is healthy and natural. Physical and emotional intimacy are essential parts of your well-being. When sexual dysfunction occurs, having that fulfilling sex life can be difficult.

Sex therapy may be able to help you re frame your sexual challenges and increase your sexual satisfaction

How does sex therapy work?

Sex therapy is like any type of psychotherapy. You treat the condition by talking through your experiences, worries, and feelings.

Together with your therapist, you then work out coping mechanisms to help improve your responses in the future so that you can have a healthier sex life.

During your initial appointments, your therapist will either talk with just you or with you and your partner together. The therapist is there to guide and help you process your current challenge:

• They are not there to take one person’s side or to help persuade anyone.
• Also, everyone will keep their clothes on. The sex therapist will not be having sexual relations with anyone or showing anyone how to have sex.

With each session, your therapist will continue to push you toward better management and acceptance of your concerns that may be leading to sexual dysfunction. All talk therapy, including sex therapy, is both a supportive and an educational environment.

It’s meant to provide comfort and encouragement for change. You will likely leave your therapist’s office with assignments and work to do before your next appointment.

If your therapist suspects the dysfunction you’re experiencing is the result of a physical sexual concern, they may refer you to a medical doctor.

Your therapist and the doctor can consult about your signs and symptoms and work to help find any physical concerns that may be contributing to greater sexual problems.

Do I need sex therapy?

One way to determine if you need to see a sex therapist instead of another type of talk therapist is to analyze what parts of your life are the most affected by how you feel right now.

If your quality of life and emotional health are greatly affected by your sexual dysfunction, it’s a good idea to see a sex therapist. Likewise, if a lack of intimacy or difficulty communicating with a partner leads as your most serious personal concern, a sex therapist is the place to start.

What to know before your appointment ?

When you’re ready to begin sex therapy, keep these five things in mind as you prepare to decide on whom to meet for therapy.

Compatibility

Therapists are unique. Successful therapy depends largely on how well you communicate with your therapist and how much you trust them and their guidance to help you through your concerns.

If you don’t feel comfortable with a sex therapist at any point, look for another.

Solo versus couple

You do not have to bring your partner with you to sex therapy. For some individuals, solo sex therapy is adequate to address concerns. For others, having both people present during therapy may help improve satisfaction and build a stronger connection.

Talk with your partner about your choice to begin therapy. If you’d like them to be involved, ask.

Logistics

When deciding on a sex therapist, it’s important to keep in mind where your therapist’s office is and how easy it is for you to get to. You may be attending appointments during your lunch hour, after work, or on random days when you have a free hour. There are also few Sex therapist who can consult you at your convenient location. 

Some therapists also offer tele-health sessions, so you may be able to meet with them online from the comfort of your home.

Make sure it’s convenient to reach your doctor’s office, or you may find yourself creating excuses to avoid it.

Treatment plan

During your first appointment, your therapist will likely go over an initial treatment plan with you. For most individuals and couples, several sessions are required at first.

However, once treatment is making a significant difference and your therapist feels confident you can handle future challenges, you may be released from your therapist’s care.

Insurance coverage

Not every type of health insurance will cover psychotherapy. Those that do cover it may have special requirements or an individual deductible.

Confirm your insurance details with your insurance company before you go to your appointment so that you can be prepared for the financial investment.

The bottom line

A fulfilling sex life is vital to your health for many reasons. Physical and emotional elements of a healthy sex life have far-reaching benefits, including lower blood pressure, better heart health, and stress reduction. Sex is also just a natural, fun part of life.

However, for some people, sex is a source of great anxiety and worry. Sexual dysfunction can lead to relationship complications, loss of confidence, and many other negative effects.

Sex therapy is an integrative approach to treating and eliminating underlying challenges. These concerns may be physical, such as low circulation. They may also be psychological concerns, such as anxiety, stress, and confidence issues.

Sex therapy can help individuals and couples find a way to have open, honest communication so that they can work through any concerns or challenges toward a healthy, happy sex life.

How to Win an Argument – Dos, Don’ts and Sneaky Tactics

There is not much point in having brilliant ideas if we cannot persuade people of their value. Persuasive debaters can win arguments using the force of their reason and by the skillful deployment of many handy techniques.

So how to win an argument? Here are some general dos and don’ts to help you win arguments together with some sneaky tactics to be aware of.

Do’s

1. Stay calm. Even if you get passionate about your point you must stay cool and in command of your emotions. If you lose your temper – you lose.
2. Use facts as evidence for your position. Facts are hard to refute so gather some pertinent data before the argument starts. Surveys, statistics, quotes from relevant people and results are useful arguments to deploy in support of your case.
3. Ask questions. If you can ask the right questions you can stay in control of the discussion and make your opponent scramble for answers. You can ask questions that challenge his point, ‘What evidence do you have for that claim?’ You can ask hypothetical questions that extrapolate a trend and give your opponent a difficulty, ‘What would happen if every nation did that?’ Another useful type of question is one that calmly provokes your foe, ‘What is about this that makes you so angry?’
4. Use logic. Show how one idea follows another. Build your case and use logic to undermine your opponent.
5. Appeal to higher values. As well as logic you can use a little emotion by appealing to worthy motives that are hard to disagree with, ‘Shouldn’t we all be working to make the world better and safer for our children?’
6. Listen carefully. Many people are so focused on what they are going to say that they ignore their opponent and assume his arguments. It is better to listen carefully. You will observe weaknesses and flaws in his position and sometimes you will hear something new and informative!
7. Be prepared to concede a good point. Don’t argue every point for the sake of it. If your adversary makes a valid point then agree but outweigh it with a different argument. This makes you looked reasonable. ‘I agree with you that prison does not reform prisoners. That is generally true but prison still acts effectively as a deterrent and a punishment.’
8. Study your opponent. Know their strengths, weaknesses, beliefs and values. You can appeal to their higher values. You can exploit their weaknesses by turning their arguments back on them.
9. Look for a win-win. Be open-minded to a compromise position that accommodates your main points and some of your opponent’s. You cannot both win in a boxing match but you can both win in a negotiation.

Don’t

1. Get personal. Direct attacks on your opponent’s lifestyle, integrity or honesty should be avoided. Attack the issue not the person. If the other party attacks you then you can take the high ground e.g.’ I am surprised at you making personal attacks like that. I think it would be better if we stuck to the main issue here rather than maligning people.’
2. Get distracted. Your opponent may try to throw you off the scent by introducing new and extraneous themes. You must be firm. ‘That is an entirely different issue which I am happy to discuss later. For the moment let’s deal with the major issue at hand.’
3. Water down your strong arguments with weak ones. If you have three strong points and two weaker ones then it is probably best to just focus on the strong. Make your points convincingly and ask for agreement. If you carry on and use the weaker arguments then your opponent can rebut them and make your overall case look weaker.

Some Sneaky Ways to Consider

1. Use punchy one-liners. You can sometimes throw your opponent out of his stride by interjecting a confident, concise cliché. Here are some good ones:
   • That begs the question.
   • That is beside the point.
   • You’re being defensive.
   • Don’t compare apples and oranges.
   • What are your parameters?
2. Ridicule and humiliate your opponent. This can be very effective in front of an audience but will never win over the opponent himself.
3. Deliberately provoke your adversary. Find something that makes them angry and keep wheedling away on this point until they lose their temper and so the argument.
4. Distract. Throw in diversions which deflect the other person from their main point.
5. Exaggerate your opponent’s position. Take it way beyond its intended level and then show how ridiculous and unreasonable the exaggerated position is.
6. Contradict confidently. Vigorously denounce each of your opponent’s arguments as fallacious but just select one or two that you can defeat to prove the point. Then assume that you have won.

Vastu Shastra for Sales and Marketing

Marketing and Sales department should be build in the North-West Vastu zone of the office building. Seating in the North-West Vastu zone make the employees spend less time in the office complex and more time in with the prospective clients and customers.

Basements are generally inauspicious for make an office but you can make your sales department in the building as they need to spend a minimum time in the complex and are generally out visiting the clients. Just keep in mind the location of the basement  while constructing the building.

The facing of the team is equally important. North directions is the most auspicious for seating and East is the second Best direction. This helps them focus on the right clients and also helps to keep them motivated.

100% Successful Sales Tips

Selling is an art which defines the skill of a person who is able to sell the best without bifurcating any category of product or service. It is been observed among sales employees in every different organizations that they fail in their sales job due to several different reasons. To overcome these issues it is highly important to understand few basic tips while you sell.

1. Start Fresh
2. Identify the right opportunity
3. Focus on what you have 
4. Know the difference between success and failure 
5. Know the difference between Substitute and Omitting 
6. Becoming a new personality
7. Love your job.
8. Be Persistent for what you do 
9. Remove all the negative words from your vocabulary 
10. Focus on your goal
11. Ignore rejection and never be offended 
12. Accept the challenges
13. Be the lion not a lamb in your attitude.
14. Self Esteem 
15. Try One More Time

Today is the Best Time to Start a Business in India

India’s startup ecosystem is booming with plenty of interest from private equity investors and the media. Today the top graduates are preferring to start their own business instead of working for large corporate. Investors, customers and employees are also choosing startups over large companies – intrigued by the innovation and ingenuity. In this article, we look at the top reasons why today is the best time to start a new business in India.

Bill Gates Quote

Indian Economy is Booming with Endless Opportunities

The Indian economy is booming and the foreign markets are reviving from the 2008 economic crisis. The Indian economy is the the second fastest growing economy in the world and is slated to overtake China to become the fastest growing economy in  the world. Though the Indian economy continues to boom at a very fast pace, the Indian market or domestic demand is still undeserved. The Indian metros have become well developed over the last decade; however, thousands of tier-II and tier-III cities in India are still under developed.

The increasing penetration of internet enabled smartphones and e-commerce in India is set to transform the second tier or third tier cities – unlocking massive demand for goods and services. It is this aspect of the Indian market potential that has made countless foreign companies invest billions of dollars into India. Know more about top business opportunities in the India.

Easy and Affordable to Start a New Business in India

Start your company in less than a week

Starting a new business in India used to be cumbersome and expensive. India was ranked at 179/189 in terms of “Ease of Starting a Business” by the World Bank just a few years ago. However, ecommerce and a pro-business Government have now made it very easy and affordable to start a new business in India.

Plenty of information is now available through websites likes IndiaFilings.com for Entrepreneurs looking to start a new business. Also, for those starting a new business, the required formalities can be completed from the comfort of their homes at a very affordable cost. To register a Private Limited Company it costs just Rs.16000 and a Limited Liability Partnership can be registered for just Rs.8000 in India through IndiaFilings. Therefore, the internet has helped make starting a new business in India very easy and affordable.

Further, the Government has also introduced various measures to reduce the amount of formalities required to start a business in India. The newly introduced Form INC-29 drastically reduces the number of procedures required for incorporating a company in India, making it possible to incorporate a company quickly.

Its Easy to Manage a Business in India

The Government has also taken various steps to make it easier to manage a business in India by reducing the compliance burden. The Limited Liability Partnership (LLP) Act, 2008 and Companies Act, 2013 have introduced new business entities like LLP, One Person Company and the concept of “small company” making it less cumbersome to manage a business entity.

Further, the Goods and Services Tax (GST) is expected to be rolled out in April, 2016, overhauling the existing indirect tax structure in India – making it transparent and less cumbersome. Know more about the advantages of GST implementation in India.

Its Easy to Find Capital

Private equity deals worth nearly USD 2 billion were sealed in April this year, registering a jump of nearly three-fold over the same month last year, largely driven by transactions in e-commerce space, says a recent Grant Thornton report. The booming Indian economy and bustling Indian startups are attracting a lot of investors from foreign countries making today the best time for starting a new business in India.

There are now plenty of well established Private Equity firms operating in India and many more looking to start operations. Further, many High Networth Individuals (HNIs) and Celebrities are also beginning to understand the potential of Indian startups, making it easy to find seed capital for starting a new business. Know more about Private Equity in India.

Entrepreneurship has become Socially Acceptable

Gone are the days when friends and family chastised entrepreneurship and preferred their family members opted for employment over entrepreneurship. The success of many young Entrepreneurs has showcased the opportunities in Entrepreneurship – making it more socially acceptable. Today, family members are willing to support Entrepreneurship with capital and emotional support – increasing the number of Entrepreneurs and their chances of success.

Source: https://www.indiafilings.com/learn/best-time-to-start-a-business-in-india/

There has never been a better time to start a brand in India: Here is why

Over the past two–three years, we have been tracking the rise of Indian consumer brands that have effectively leveraged technology and post-millennial branding to scale quickly. During our stint at ShopClues, we saw savvy merchants create brands with intelligent merchandising and targeted marketing initiatives.

Why brands?

The Indian consumer brand landscape has been abuzz with the appearance of new brands across categories. We deep dived into the emerging consumer brand story and came up with some key observations and insights.

Food and beverages

F&B opened up with multiple successful brand stories emerging recently, most notable ones being Paper Boat (traditional Indian drinks with nostalgic brand appeal), Bira 91 (bottled craft beers with quirky brand appeal) and Raw Pressery (cold pressed juices with ‘all good, no bad’ brand appeal) among others.

They identified a niche offering for the post-millennial consumer and built the brand using amazing storytelling on social media

The Bira monkey embodies the brand’s quirky appeal. (Photo: Dev Kabir Malik).

FMCG

Brands like Ustraa (men’s grooming, quirky brand appeal), Sugar (cosmetics, edgy and sassy brand appeal) and Mama Earth (baby and mother care, friendly brand appeal) have been created from scratch in the last 5 years.

They piggybacked on e-commerce marketplaces like Amazon and Flipkart-Myntra-Jabong to build their brand presence while maintaining a unique brand identity through their own marketing and branding efforts.

Home and furnishings

This space has seen successful brands like Urban Ladder and Pepperfry emerge as market disruptors by successfully using online commerce as the primary channel.

They built their own online presence and gave the shopper a great furniture shopping experience.

Electronics

OnePlus (smartphone, ‘young and restless’ brand appeal) has established market leadership in the affordable premium segment. boAt (audio accessories, lifestyle brand appeal) has made its brand presence felt in a hyper-crowded category.

They created a community of fierce brand loyalists and fostered repeat purchases.

Fashion and apparel

The fashion and apparel category has seen an explosion of brands that have been created on marketplaces, such as Wrogn (men’s fashion, breakaway youth brand appeal); and on their own sites, such as FabAlley (women’s fashion, bold and individualistic brand appeal).

They leveraged celebrity icons and influencers successfully to accelerate brand awareness and adoption.

Virat Kohli’s association with Wrogn has catapulted the brand’s growth. (Photo: Storypedia)

Why now?

The brand story in India is just beginning to take shape, and we are poised for an exciting decade ahead.

Demand for brands is taking off

India has crossed $2000 per capita income, which experts say, is the inflection point for brands. Discretionary spending in the high income and upper middle income segments will drive adoption of brands that have an emotional positioning, beyond the functional (value for money) aspect alone.

These customers are online shoppers, follow trends on social media and make an effort to cultivate their personality.

There are stories to be told, emotions to be tapped and profits to be made.

The necessary working parts are in place

Reach: Customers can now be reached online through targeted digital marketing and branding on social media. New brands can reach customers across the country from Day 1 with clear visibility on RoI and conversion metrics. This kind of reach was only possible earlier through ‘spray and pray’ TV and newspaper advertising, where costs were high and conversions were not trackable.

Merchandising: Online channels enable brands to keep inventory lean while maintaining a large catalog, as opposed to physical stores where inventory was locked up. Customer analytics allow quick iterations where brands can fail quickly and get their product fit right without incurring a large loss.

Supply chain: The logistics pipeline has been simplified greatly by the emergence of companies like Delhivery and Ecom Express, who specialise in helping e-commerce brands with warehousing, order processing and cross country logistics. Further, GST has significantly reduced paperwork and shipping time. Brands are now able to serve customers across the country faster and at manageable costs.

Target customers can now be reached online and served effectively.

The unit economics make sense

As mentioned above, the cost of merchandising, reaching and serving customers is now lower. And customers are willing to pay more for brands that they aspire for and connect with. So the unit economics of building a brand are now in the range to create a sustainable business.

Most VCs we speak to agree that Rs 100–200 crore brands can be built in any category you pick.

The smart ones can scale further to create $100 million (Rs 700 crore) revenue brands in the next decade. The growth trajectory will be determined by the speed of the team and the money available to spend on brand building. And the best part — there is space for multiple brands to co-exist in the same category. It is not a winner-take-all game like the tech startup stories.

There has never been a better time to start a brand in India. What are you doing today?

Ganesh Balakrishnan is an entrepreneur currently building a consumer brand in the footwear space. He founded two startups earlier – Momoe (mobile payments) and Windsleeve (retail tech).

Read Ganesh Balakrishnan's columns here 

Startup Stories is a series of accounts by startup entrepreneurs on how they built their businesses and found success. Read them here.

Source: https://www.cnbctv18.com/startup/there-has-never-been-a-better-time-to-start-a-brand-in-india-here-is-why-3520291.htm